| Mumbai |
Printed:February 10, 2017 6:40 pm
Music composer duo Salim-Sulaiman consider now is an efficient time for musicians within the nation, due to the digital platform that has helped improve the attain of lesser-known expertise. The composers additionally really feel that such interfaces assist them grow to be extra conscious of the worldwide expertise and enhance their possibilities of collaborating with them.
The duo stated, “It’s nice that there isn’t a monopoly of musicians in India right this moment. There’s a lot unbiased music taking place and new artistes are coming in. It’s not simply Bollywood music as we’re wanting past it. Like, we have been very joyful when Apple Music was launched. It’s a one-stop store for artists and details about them. Additionally, it offers us a platform to discover alternate genres and empowers artists to create music apart from pure Bollywood, which in flip helps in creating an unbelievable umbrella of music.”
Salim-Sulaiman, who apart from engaged on Bollywood movies do reside exhibits and document unbiased singles, are among the many artistes signed up with Apple Music. This yr, the corporate shall be tapping extensively into Indian unbiased expertise for a nationwide marketing campaign. Centered round six younger indie musicians, the marketing campaign options artists throughout a number of genres reminiscent of Bollywood rapper Badshah, singer-songwriter Prateek Kuhad, Mumbai rapper Divine, movie composer and singer Anirudh Ravichander, singer-songwriter Kavya Trehan and Mumbai-based electro-swing duo Madboy/Mink.
Speaking about it, rapper Divine, who has reportedly impressed Zoya Akhtar’s subsequent movie Gully Boy, stated, “Apple Music was the primary to advertise me and my style of music – underground hip hop. Underground artists want this type of a worldwide platform to assist them. I hearken to hardcore hip hop as they’ve so many tales to inform.”